For the DHMP Group, the existing corporate identity was strategically translated into a structured and effective social media communication system.
The project began with an intensive strategy workshop with the marketing team to define objectives, positioning, target audiences, and the role of social media within the company’s overall communication.
Based on this foundation, a content framework was developed that clarifies channel structure, content focus, and long-term communication goals, enabling a consistent and scalable approach to brand visibility.
The visual language was adapted for digital platforms, ensuring coherence with the corporate identity while meeting the specific requirements of social media communication.
In addition, editorial planning systems were created to support sustainable content production and provide the team with a clear operational structure.
The result is a strategically grounded and visually consistent social media system that strengthens the brand and enables long-term, structured communication.
Marketing: