Visual Identity
studio CATHARINA WERMANNA Vision in Front of and Behind the Camera
The logo and web design for Catharina Wermann embody her dual expertise as a model and photographer. The design reflects the balance between her roles in front of and behind the camera, capturing her clarity, strength, and artistic vision.
The logo is bold yet elegant, mirroring her confident presence and creative identity. It combines clean typography with a distinctive, modern aesthetic, representing her structured yet fluid approach to photography and modeling.
The web design follows the same philosophy—minimalist, refined, and highly visual. A structured layout and clear lines provide a professional and timeless look, while the intuitive navigation ensures a seamless user experience. The website acts as a digital portfolio, highlighting her versatility and allowing her work to take center stage.
Fonts in use: SÖHNE by Klim Type Foundry
Conceived and developed while employed at hellofarm Design Studio, Stuttgart.
Art Direction