Visual Identity
for Stadt:Ensemble LudwigsburgThe STADT:ENSEMBLE Ludwigsburg creates encounters in the city, inviting all citizens to participate without barriers.
The design reflects this openness by creating a gap between the words "STADT" and "ENSEMBLE" – a connecting element that is represented by an icon. The icon pool, consisting of nine symbols, represents values and personality, flexibly filling this space with meaning.
Space – for All – for New Ideas
Creating Connections
The design is accessible and barrier-free: high contrasts and clear readability appeal to a wide audience. Balances between constructed and dynamic, static and light. Geometric curves and stable shapes meet a dynamic grid that gives each icon within the ":" its place, bringing the space to life.
Scalable Icons as a Dynamic Design
Depending on the application— whether on posters or flyers— the icons are scaled to occupy the space. They simultaneously serve as a stage for photographs and create room for creative exchange.