Dipl. Communicationdesign
located in Stuttgart & Lake of Constance
Contact
info@melinaheggenberger.de
- Concept & Strategies
- Brand & Identity Design
- Spatial Design
- Creative Direction
About
Design is more than aesthetics — it is identity, intention, and emotion. Structure and composition create meaning, define space, and guide perception. Layouts and grids are not just systems of order but dynamic frameworks where contrasts emerge, layers interact, and content takes shape.
Form follows content. Every project begins with a deep analysis — of brand, context, and impact. Design is strategy: with clarity, conceptual depth, and meticulous execution, I shape visual identities, spaces, and experiences. Whether in typography, materiality, or spatial design, every detail is intentional, every element contributes to a cohesive whole.
Growing up by Lake Constance, I was always drawn to the language of form — whether in nature, architecture, books, or objects. The way materials are chosen, how textures feel, and how shapes interact with space has always fascinated me. This passion led me to study Communication Design, where I refined my approach: blending strategic thinking with creative execution to craft meaningful, lasting design.
I find inspiration in everyday life — in existing structures, in the rhythms and contrasts that surround us. I observe, break things down, and reinterpret them. I look for ways to adapt, transform, and reframe what is already there to create something new. My process begins with immersion: I listen, research, and engage deeply with the subject, always maintaining a fresh perspective.
Collaboration
Great design is born from dialogue. I create a space where every voice is heard, where structure provides direction but never limits creativity. There are no "wrong" opinions — only perspectives waiting to be explored. My goal is to foster awareness, encourage thoughtful exchange, and approach design with both sensitivity and intention.